Discover the XCD 2.8‑4/35‑100E
The XCD 2.8‑4/35‑100E covers an equivalent focal length of 28–76mm with around 3x optical zoom, spanning wide-angle, standard, and medium telephoto ranges.
It performs confidently across a variety of subjects, from expansive landscapes and candid street photography to intimate portraits.
Compared to the XCD 3.5‑4.5/35‑75, its longer telephoto reach offers enhanced compositional flexibility, making it especially suited for dynamic street and travel photography.


Exceptional light-gathering power
With a generous f/2.8 maximum aperture at the wide end, considerably brighter than the XCD 3.5‑4.5/35‑75’s f/3.5, the XCD 2.8‑4/35‑100E expands your creative potential. Capture low-light scenes with faster shutter speeds and produce smooth, pleasing bokeh that highlights your subjects with elegance.
Flagship optical performance in every frame
The XCD 2.8‑4/35‑100E showcases the pinnacle of Hasselblad’s E Series optics. Its advanced design, 16 elements in 13 groups, including 3 aspherical and 5 ED elements, delivers exceptional resolution that fully supports the 100MP sensor.
Across all focal lengths and apertures, from center to edge, the lens maintains outstanding sharpness while producing smooth, creamy bokeh. Every detail is rendered with remarkable clarity, and colours are reproduced with Hasselblad’s signature fidelity.

Advanced stepping motor
The XCD 2.8‑4/35‑100E features an advanced stepping motor that drives the internal focus group smoothly and quietly, delivering precise, responsive autofocus. Paired with the X2D II 100C’s AF-C continuous autofocus, it reliably tracks moving subjects and captures decisive moments with exceptional clarity.

Integrated leaf shutter
The integrated leaf shutter offers an exceptional range, from 1/4000 s to 68 minutes, while allowing full flash sync at all speeds. Whether balancing fill flash in bright sunlight or shooting wide open in strong light, it gives you complete creative freedom without compromise.
Refined engineering with three control rings
Crafted from precision-forged metal, the XCD 2.8‑4/35‑100E exemplifies Hasselblad’s commitment to minimalist design and lasting quality.
Ingenious engineering keeps the lens compact, just 894 g and 133 mm long, making it 19% lighter and 10% shorter than the XCD 3.5‑4.5/35‑75, despite its extended zoom range and bright aperture.
Alongside the zoom and focus rings, the lens features the versatile control ring from XCD V Series models, which can be customised to adjust shutter speed, aperture, ISO, EV, or subject selection.
Elegant details, including the “H” logo on the rings, the engraved brand mark, and the “V” insignia, ensure the lens is as visually striking as it is precise in performance.




















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